Vodafone Fiji is delighted to be recognized with the prestigious “Excellence in E-Commerce Transformation” award at the Prime Minister's International Business Awards 2024. This accolade underscores Vodafone Fiji’s significant contributions to the digital economy and its unwavering commitment to innovation in the ecommerce and digital financial services sector.

Through innovative platforms and e-commerce solutions, Vodafone Fiji has revolutionized the way Fijians conduct business and shop online. The M-PAiSA App, M-PAiSA Mastercard, and VitiKart have empowered individuals and businesses alike, providing seamless and secure digital payment options and a comprehensive online marketplace that transcends beyond traditional trading boundaries.

These solutions provide seamless and secure digital payment options, making transactions easier and more accessible for Fijians.

“We have been instrumental in driving economic growth by creating business opportunities through our digital solutions. Our investments in cutting-edge technology and infrastructure have empowered businesses to thrive in the digital era, positioning us as leaders in fostering positive economic impact in Fiji,” said Vodafone Fiji Chief Executive Officer, Elenoa Biukoto.

Vodafone Fiji has extended its M-PAiSA digital payment platform to four other Pacific Islands territories, interconnecting these markets to make cross border remittances more convenient and less costly. In December 2023, M-PAiSA achieved a significant milestone by surpassing the $50 million mark for remittances in a single month for the first time. In August 2024, Vodafone Fiji set another record by exceeding $60 million in remittances for a single month. This reflects the growing trust and confidence customers have in the services provided.

Vodafone Fiji operates its award-winning M-PAiSA platform under different names in various countries: M-Vatu in Vanuatu, M-Tala in Samoa, E-Moni in the Cook Islands, and M-PAiSA in Kiribati.

“With three decades of success in Fiji, Vodafone Fiji is committed to enhancing connectivity and bridging the digital divide. Our efforts have not only improved communication services but also supported the Fiji Government's initiatives for economic growth through digital and financial inclusion,” added Biukoto.

As a renowned telecommunications service provider in Fiji, Vodafone Fiji has been recognized for its contributions to innovation and economic development, and has previously been acknowledged at the Prime Minister's International Business Awards for its commitment to fostering connectivity and innovation.

VitiKart is Fiji’s biggest ecommerce platform and online marketplace providing business the opportunity to take the leap of faith with confidence in the era of digital trading.  Vitikart offers businesses a ready-built ecommerce platform to enlist the business to trade online and reach out to customers beyond their physical sphere. VitiKart unites a diverse range of merchants, allowing consumers to browse and purchase a wide variety of products from different sellers, all in one place.

This initiative supports local businesses in selling their products online, helping them reach a broader audience without the need for significant investment in their own e-commerce infrastructure.

Additionally, the platform provides an end-to-end service from purchase to delivery, enhancing the shopping experience for consumers.

Vodafone Fiji's success in transforming the e-commerce landscape is a testament to its relentless pursuit of excellence and innovative approach to delivering high-quality services to customers, setting a new benchmark in the industry.

The Prime Minister's International Business Awards, organized by Investment Fiji, is the premier event in Fiji that recognizes businesses for their excellence, innovation, resilience, and contribution to the country's economic growth. Vodafone Fiji's win in the "Excellence in E-Commerce Transformation" category underscores its position as an industry leader and its commitment to driving positive change.

Investment Fiji Chief Executive Officer Kamal Chetty congratulated Vodafone Fiji for its remarkable achievement.

“Vodafone Fiji’s win in the Excellence in E-Commerce Transformation category highlights the company’s leadership in driving technological advancement and economic growth in the digital space, and sets a high standard for the industry in Fiji and beyond,” mentioned Chetty.

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