The Australia Trade Mission hosted by Investment Fiji last month has brought successful opportunities for one local company, Green Gold Kava Fiji, which has inked a new deal with Australian importers after securing valuable business for its locally grown products.

Managing Director Praveen Narayan stated the new distributors, based in Melbourne, had expressed interest in purchasing their products during the week-long trade tour in Australia in July.

Narayan said the mission created a perfect platform for constructive meetings with key buyers.

"The opportunity to meet the distributors in-person during the Australia mission enabled us to discuss in detail the products and further collaborations. Being able to get new business opportunities in a foreign market is a proud moment for my thriving business and I am extremely pleased with the heartening outcome of the mission," mentioned Narayan.

"Overall, the initiative by Investment Fiji to include small and micro-business owners on a trade mission itself speaks volumes of their commitment to grow our portfolio globally and, in return, boost the local economy and assist us in giving back to our communities through job creation," he added.

Green Gold Kava is now preparing for the Fine Food Australia trade event in September, which is the biggest food event in the Pacific region, with a vast opportunity to connect with the global audience and potential buyers.

"There was an economic downturn due to the global pandemic, but businesses have now emerged and I feel it is time to recover lost business.  I have recently met with a few clients who are already on board with the company, and a shipment will be sent out soon to existing clients as well."

Green Gold Kava Fiji, which was founded in 2014, is a family-oriented company which strives for better quality Kava products for its clients locally and globally. The company is working on a number of new products and services that will be introduced later in the year.

While congratulating the company on its recent achievement in expanding to the Australian market, Investment Fiji Chief Executive Officer Kamal Chetty mentioned it is a significant step forward for the company to establish itself in a new market.

"One of our aims while hosting this outbound mission was to establish markets and trade channels for our local products internationally.  With new interest in kava in international countries, it is imperative that Fiji makes the most of every opportunity to protect kava as a true Fijian product," said Chetty.

He highlighted that Fiji has a wide range of premium kava products and Investment Fiji is ready to provide opportunities to meet with new buyers and market information to businesses in this industry.

Meanwhile, the Australia mission 30-member Fijian delegation was led by Minister for Commerce, Trade, Tourism and Transport Honorable Faiyaz Koya.

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