A delegation of 30 members, including business leaders, Government and private sector representatives will soon embark on an Investment and Trade Mission to North America, which is spearheaded by Investment Fiji in collaboration with the Ministry of Trade, Cooperatives, Small and Medium Enterprises, and Communications, the Fiji Trade Commission North America, and the Fiji-USA Business Council.

 Led by the Minister for Trade, Cooperatives, Small and Medium Enterprises, and Communications, Honorable Manoa Kamikamica, the mission is scheduled from 4th to 14th May, 2024.

 Investment Fiji Chief Executive Officer Kamal Chetty stated that the upcoming Business Mission to North America marks a significant step in Fiji's efforts to strengthen ties with its diaspora community and utilize their investment potential, ultimately driving economic growth and prosperity for Fiji.

 "This mission presents a unique opportunity to connect with the diaspora community in North America, tapping into their interest in investing in Fiji. By fostering closer ties with our diaspora, we aim to unlock new avenues for investment and contribute to the sustainable development of Fiji."

 The mission comes at a time of growing interest in Fiji's economicpotential, with recent developments such as Google's upcoming investment inFiji, which will establish new subsea cables linking the United States, Fiji,Australia, and Tahiti. This landmark investment highlights Fiji's position as aregional hub for connectivity and innovation.

 Chetty added that the Fiji North-America Business Mission is also focused on identifying markets for local businesses and attracting investors keen on starting ventures in Fiji.

 “We have a group of local businesses, who have been carefully selected by our team at Investment Fiji, to showcase their capabilities at the forthcoming Investment and Trade mission across North America.”

 “Each of these companies brings a unique perspective to the table, covering a spectrum of sectors such as agriculture, manufacturing, outsourcing, and tourism,” mentioned Chetty.

 The mission will include visits to major economic centers in North America, including Toronto, Surrey, San Francisco and Washington D.C., where delegates will engage with diaspora members, explore investment opportunities, and promote Fiji as an attractive destination for business and investment.

 In addition, the mission will focus on key sectors such as tourism, outsourcing, manufacturing, food and agriculture, and other strategic areas of interest.

 The business forums, networking events, and Government-to-Government meetings will enable the the delegation to foster collaboration and partnership between Fiji and North American stakeholders.

 The delegation will be accompanied by representatives from Investment Fiji, Fiji Airways, Tourism Fiji, Fiji National Provident Fund, Outsource Fiji and the I-taukei Land Trust Board.

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