Juice Fiji, a local company founded in 2019, has secured a distributorship in New Zealand. This expansion marks a great achievement for the company, as it now sells its unique, health-focused beverages to the New Zealand market. The company has its products available in major cities including Auckland, Hamilton, and Rotorua, with plans for further growth.

Founded by Panapasa Daunakamakama, Juice Fiji started with a mission to provide a refreshing, healthy alternative to the standard beverages on the market.

The company has grown from a small start-up to one of the emerging players in the export market, which currently employs 10 people.

“The demand from our people living overseas was overwhelming. As we were doing our local marketing, our customers, especially those in New Zealand, Australia, and the United States of America, began requesting that we export our product. Some were even taking it with them on their personal trips, but we knew we had to meet the demand more formal,” mentioned Daunakamakama.

Now, with a distributor in New Zealand, Juice Fiji is making its mark, offering a healthy and unique product to Fijians abroad who are eager to support local businesses.

“We have sent 5,000 bottles to our distributor this week alone. The demand is growing, and we are getting excellent feedback from customers. Every week, our stock is being restocked, and that is a great sign that our product is resonating with people,”Daunakamakama shared.

“The confidence our customers and the shop owners have shown in our product is invaluable. We are grateful to our people in Auckland, Hamilton, and Rotorua for supporting a local business that believes in boosting Fiji’s economy, supporting local farmers, and promoting better health through nutritious options.”

The company is already making waves in the local market in Fiji, with products available in all major supermarkets including Extra, Kundan Singh, New World, MaxVal-U, Fresh Choice, and many others.

“Our product is not just a regular juice. It combines herbs and superfoods such as ginger, turmeric, beetroot, watermelon, pineapple, and black pepper, along with rock salt. It is a unique product aimed at improving gut health, which is the foundation of overall well-being,” Daunakamakama explained.

Looking ahead, Juice Fiji plans to expand its product line and continue supporting Fiji’s agricultural sector.

“Our future plans include developing more products that benefit our agriculture and our people. We also aim to empower young Fijians to get involved in innovative food processing, as this is one of the best ways we can grow our economy,” said Daunakamakama.

Daunakamakama credited the support from the Ministry of Trade, Cooperatives, Micro, Small and Medium Enterprises and Communications, Ministry of Agriculture, Fiji Consulate General & Trade Commission to Australia & New Zealand and Investment Fiji.

Fiji Consulate General & Trade Commission to Australia & New Zealand, Trade Commissioner Daniel Stow has commended Juice Fiji on its recent success in New Zealand.

“Juice Fiji has significantly grown its brand name in New Zealand, and we continue to support their expansion in other regions. It is always encouraging to see export ready brands meet the demands and quality standards of the international market. We look forward to continue working with Panapasa Daunakamakama and other export ready companies,” mentioned Stow.

Investment Fiji Chief Executive Officer Kamal Chetty highlighted that Juice Fiji’s expansion into New Zealand is a great example of the potential of local Fijian businesses in the global marketplace.

“Juice Fiji’s success highlights the importance of diversifying Fiji’s exports and supporting local businesses in achieving their global potential,” mentioned Chetty.

“We are excited to witness more Fijian companies expanding internationally and contributing to the economy.”

“It is also encouraging to see Juice Fiji supporting local farmers by sourcing their products, which helps stimulate economic activity,” said the Chief Executive Officer.

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